Sustainable Business: Empowering Social And Environmental Awareness

Sunday, 11 April 2021

Jakarta, 11 April 2021 - Year by year, we are exposed to the horrible climate crisis effects; forest fire, extreme drought, floods, etc. This was the result of human actions such as irresponsible consumption, production, and distribution. While minor actions an individual can do to be more sustainable did help, sustainable businesses can also take part in this issue.

Sustainable business is about creating a harmonious and sustainable interaction between the economy, society, and the environment. Economic activity strengthens the social and environmental systems they exist within, rather than breaking them down. There are many ways companies can contribute, including clean energy and systems, sustainable food, regenerating agriculture, etc., using sustainable resources while improving people’s welfare. As reported by Harvard Business Review (2015) companies that successfully integrate sustainability into their overall strategies and business models are more profitable in the long run.

COVID-19 Pandemic, in context, increases unsustainable plastic consumption, despite the severe waste problems already in place. The world now produces more than 380 million tons of plastic every year, hugely rising with the high consumption of disposable masks, e-commerce orders, and takeaway food delivery packaging. Many companies are taking part in this matter, including Greenhope. 

While supporting reduce, reuse, and recycle (3R), Greenhope realizes that conventional plastic’s material is undeniably unsustainable, yet its existence is barely unavoidable to help human’s daily life. Hence Greenhope supports responsible and contextual waste management by inventing bio-based plastics made from cassava starch, namely Ecoplas®, producing plastic products that can naturally biodegrade in the soil for up to 6 months, hugely significant compared to conventional plastics.

Taking actions on holistic circular economy and SDGs, Ecoplas bioplastics sourcing cassava from emerging economies’ farmer coops and integrated socio-environmental business model. Optimistically, Greenhope is the only material innovation technology company globally with the full suite of patented, proven, revenue & profit-generating sustainable plastic solutions from compostable, bio-based to oxo-biodegradable technology in regards to its contribution for sustainability.